Prominent SEO Tactics that is not yet dead

Many of the old-school SEO tactics are not necessarily fruitful anymore
The improvement in the technology that drives the search engines has derived impressive results over the past few years. The algorithms used are so intelligent and the results are highly impressive for the phrase that is being searched. Combining these kinds of observations along with articles read in +webmasters guideline through either +Google or +Bing, we might conclude that many of the old-school +SEO tactics are not necessarily fruitful anymore. Even though there are numerous ways to succeed in SEO industry, there are a few major ones that stand out from the rest and prevail over the years. In this +SEO tutorial, we are ignoring the glossy new SEO tactics which is boring; instead we glance through the most important proven SEO tactics that help to drive in a major share of organic traffic to your web site. Read more...

How to reduce the high bounce rates in websites

How to reduce the high bounce rates in websites
A percentage of visitors who seldom go beyond the home page of the site is what contributes to a high bounce rate in any website. There are a number of factors that are responsible for this problem. However the best part is that there are simple solutions to curb the high bounce rate. Get started by logging into +Google Analytics dashboard to know your bounce rates. If it is higher than 50-60 % of your visitors or a visitor is spending only less than one minute on site, then it  needs immediate intervention. Read more about this in our  +SEO tutorial.
Continue...

Google to discontinue the SEO Google adwords research tool

The search engine giant is planning to take off the popular adwords tool
Soon on the heels of the discontinuation of the highly popular Google Reader service, the search engine giant is planning to take off the popular adwords tool too. The free Adwords tool has been quite popular among SEO experts to analyse crucial statistics including keyword search volume, estimated traffic volume and average cost per click. It was of great use for webmasters for choosing specific keywords for SEO and PPC campaigns. Read more on this topic in our SEO tutorial.
Continue....

Measuring The Effect Of Semantic Markup On Your Search Traffic

Measuring The Effect Of Semantic Markup On Your +Search Traffic
There has been an tremendous interest in Semantic markup, rich snippets and Schema ,which is thought to increase the click-through rates from SERPs apart from offering other +SEO benefits. However, the million dollar query remains that once these mark ups are added on to the site, how can the results be measured. Read more on this topic in our +SEO tutorial.   Continue...

Why Home page Sliders can be bad for SEO

Home page sliders are found to trigger various +SEO Issues
Sliders might appear attractive on any site. However the use of carousels (or sliders) on the home page can become of the most serious design flaws in +B2B websites. It is not only bad for SEO but will also reduce the usability of the site. Read more on this right here in this SEO tutorial. 
Continue...

Google Analytics Goal Tracking- Finding the Converting Keywords

Google Analytics Goal Tracking- Finding the Converting Keywords
Thanks to the quick paced and constantly changing algorithms of Google including Panda and Penguin, SEO is getting faster than never before. These updates have badly ruffled the patrons of black hat SEO techniques for sure, and the focus is back on a solid and straight SEO campaign that yield results. Apart from building links, SEO also should focus on creating great content that gets shared among a wider audience and hence involves a great deal of time and effort!  Read more about it in this SEO tutorial
Read more...

How Top SEO Companies Differ From The Rest?

Differentiating the top SEO service providers from rest of the mediocre SEO firms.
If you are running an online business, then making it accessible to the customers is one among the most important measures you will have to take up. Also you may face taut competition from various other online ventures. As of now, there are no new methods to improve your web presence other than grueling techniques of +SEO. The focused audience for this SEO tutorial may include mangers and organizations who really wish to understand better about the changing trends and terms within +search +optimization.  Read more...

How Guest Blogging can help in achieving SEO

Guest blogging offers a great platform for the writers to create unique, good quality content
For an ordinary Joe, SEO could be all about spiders, robots and crawlers that determine the site worthiness and a high search engine ranking. However , on the human side, SEO is largely dependent on real people reading and recommending content. Guest blogging is the latest fad in this direction. There are many guest writers who publish articles in blog sites in which they are not associated with. Read more about this trend in the SEO tutorial here. 

Dominating Google Homepage

How to monopolize your entire brand on to the Homepage of Google.
While searching on web, you always wish to get relevant data fast and completely. Google is one of the highly recommended search engines which are widely used since mid 2000’s. Your online reputation impacts virtually on each part of your digital marketing program right from the conversion rate on your web pages to the click-through rates within paid search. Dominating the homepage of Google requires better understanding of different data types which Google displays and how to take more advantage.This SEO tutorial will help you to monopolize your entire brand on to the homepage of Google. Read more...

The Google Trust Factors that can make or break the site ranking

Four benchmarks set up by Google in rating the worthiness of any website
With the advent of the strict algorithms of Panda and Penguin, many web sites have been shoved back into the oblivion. Apart from the customary SEO attributes that any website has to pass to be in the good books of Google, some more have been added, making the task of the webmasters more challenging. Read more on these Google Trust factors that can influence the site ranking in this SEO Tutorial. 
Continue...

Negative SEO: More Queries Than Answers

Others can in fact negatively influence your rankings with bad links
Though negative SEO was something that was always thought of to be a possibility, now it has been proven that others can in fact negatively influence your rankings with bad links. Though in the past , Google has always stated that the bad links of others cant influence your site, most of the web masters thought differently . The online business community has been abuzz  about negative SEO with many top SEO bloggers coming up with various opinions
The topic has got so much attention that Matt Cutts, the head of Google’s web spam team, addressed it in a video on Dec. 18. Google has now come out with a message that though it strives hard to prevent others from bringing down the ranking or getting a site removed from the SERPS, the webmasters can contact the sites in question if they are concerned about the same. Read more about negative SEO in this SEO tutorial. 

Is the effort taken up by your webmaster help to meet your organic search targets?

How to Improve SEO Reporting and Metrics
SEO metrics not often convey us the complete story behind what is happening with a site within the searchable web ecosystem. Since the method in which we perform SEO has changed now, the method we report should also change as well. If you have a doubt on how to improve your SEO reporting and metrics, then go through this SEO tutorial. 
Read more...

Interpreting Bookmarked/Direct Traffic within Google Analytics

Direct and Bookmarked traffic in Google analytics
The Traffic Sources within Google analytics will help the ecommerce marketers to understand better about how well the campaigns work and how effective are to invest in advertising, website contents or any other types of engagements. This SEO tutorial will provide you with more information on Direct/Bookmarked traffic in Google analytics. Read more...

Basic Web CMS Features to Boost SEO Success

Web Content Management Systems (CMS) that you can opt for your site
CMS, otherwise known as Content Management System is basically a program intended to edit, modify, publish as well as manage the contents of your site using a centralized interface. The content management systems are designed to offer methods to manage workflow for a collective environment. These methods can either be manual or automated depending on the requirements. Generating good contents is one of the most important things to be considered if you are trying to improve the search engine results. By making use of relevant, up-to-date and quality contents, even old and feebly designed sites can be pushed towards the top lists in the SERPs. In this SEO tutorial, we will take a glance through the features you could choose with any Web CMS that you can opt for your site. Read more...

How to conduct an SEO audit

Performance Audit of Your Website in terms of Major SERP

SEO Audit is the best way to know about the performance of the website in terms of search engine result pages, the scope of improvement, the competitors SEO strategies and more. This SEO tutorial will tell you the different steps to perform an SEO Audit.

Understand your buyer personas.

 To come out on top of SERPs, you should have a firm understanding of the buyer personas. The terms used by the users to find you in the organic searches make the bed rock of SEO in any organization. Find out the trends and popular choices of keywords that are being used by the buyers for a particular product. Read more...

How to Challenge a Dead Penguin?

Penguin within the Headlights Paralysis
For the last two weeks it was the Google’s Penguin update along with the Matt Cutts, hyperbole, which hit the headlines on the online marketing world, spreading out fear among the SEO experts to wait for the worst even before the worst had even hit the web world. At this time after the launch of the Penguin 2.0, the greater part of the internet folks coped up with the update and managed to get over the hurdles posed by Penguin with  minimal impact. Read more...

SEO Tutorial

11 Important WordPress Plugins for Improving SEO and Its Usability

Important WordPress Plugins for SEO
SEO never had a clear cut definition. For example, Page speed was once measured as a matter of usability and is now a part of SEO domain. This is same for readability, accessibility and design, since they are the major conversion rate elements at the present. This SEO tutorial will talk about some of the important WordPress Plugins, most of which are free of cost. Read more...

Obsolete SEO methods that need to be replaced

Opt for the latest to stay ahead in cut throat SEO competition

Search engine optimization techniques change as fast as the Google algorithms so as to be in their radar and to catch up with the latest search engine trends. However many web sites still cling on to the time tested SEO tactics , which have lost their relevance in the modern world. Flow with the tide and opt for the latest to stay ahead in the cut throat competition in SEO.

Read more in this SEO tutorial  about some of the SEO tactics that are no longer relevant as they were a few years back include the following. 

AdWords Image Extensions – The Most Powerful Online Marketing Tool

Google’s latest declaration to allow image extensions - Adwords
The PPC world was in deep discussion following the Google’s latest declaration to allow image extensions. The images within the search engines are not precisely most up-to-date ones and the ecommerce websites are using product extensions via merchant centers till date. However, this upcoming variation will certainly bring in extensions to entire advertisers. A picture can speak out thousand words and this is particularly true with advertising. AdWords is now increasing their reach with search results ads by permitting advertisers to utilize image extensions within in the ads. This in turn will help to show up images together with AdWords ads. Since it is beta, it is formally termed as image extensions beta. This SEO tutorial will provide you with some basic images guidelines on how to use image extensions for improving SEO. Read more...

An action plan to tackle the challenges posed by Penguin 2.0

Post Penguin 2.0 -How to remove unnatural links in your site
Ever since Penguin 2.0 was rolled out, many websites have been affected by the bad links that point towards it. Performing a link audit is the best option to get rid of bad links and to chart out an action plan to tackle the challenges posed by Penguin 2.0. This SEO tutorial will tell you more on how to manage the Penguin onslaught! Read more...

Is the Spider and Crawled Program Used By Search Engines Are Same or Different?

Difference Between Search Engine Spiders and Crawlers
An automated program or a script that browses through the web world in a systematic and logical manner to furnish the most recent data to a specific search engine is known as the search engine crawler. In simple terms, we can say that crawlers are automated programs that directly follow the hyperlinks from webpage to webpage. They are defined as a semantic algorithm that finds out the significance of the page indexed, on the basis of frequency and the proximity of the keywords. Read more...

SEO Tutorial

SEO Smart Cop - All in One, Free SEO Analysis Tool for Your Website

SEO Smart Cop – Absolutely free website analysis tool from SEO Homes
The name tells it all- SEO Smart Cop will solve all your SEO woes in split seconds! Always alert, it can do a host of SEO tasks that would otherwise have robbed off your valuable time and effort. Versatility and a never- say- die attitude is what makes this tool a cut above the many other tools in this league. Read more about this free SEO Tool in this SEO tutorial.

How to Improve SEO Using Quora?

What is Quora and How you could utilize it for your SEO purposes?

If you are in search for a platform which will help you in widening your online visibility, then Quora is the right place to invest your time. This SEO tutorial will talk about what Quora is and how you could utilize it for your SEO purposes. 

What is Quora?

Quora is an online Q&A community just like the Answers.com and Yahoo! Answers. The major difference between these websites and Quora is that, the latter is having a community of experts and professionals in various niches who reply to your queries which differ from the other general public who answers in the other Question and Answer websites.  Read more...